Joico K-Pak Protect and Shine Serum, Triamine Complex helps reconstruct throughout the day. Protects hair from free radical damage, UV light and environmental pollutants. Helps prevent split ends and frizziness. Alcohol Free. Adds incredible shine.

Joico K-Pak Smoothing Balm,temporarily straightens hair the healthy way, with heat-activated conditoners. Eliminates frizz. Heat activated conditioners penetrate deep for strength and shine.

Creates the perfect tension needed for blow-drying hair straight with ease. Heat infuses the synergistic Silk System (natural silk silicone and silk amino acids) into hair adding smoothness, softness and shine.

Joico Altima Cond.,moisturizing conditioner for chemically treated hair helps to restore and retain moisture lost duiring chemical processing.

Joico Altima Conditioner,for chemically treated hair helps to restore and retain moisture lost duiring chemical processing.

Designed for: fine, limp hair Benefits: This luxuriously rich conditioner thickens with Oat Protein Complex while protecting the hair with Quadramine Complex. Hair looks and feels thicker and fuller and is more responsive to styling.

Joico Color Endurance, Foaming Leave-in Conditioner, Color Endurances Triamine Complex contains exclusive blends of amino acids, the building blocks of proteins that make-up your hairs structure. Work through damp hair. Do not rinse.

Joico Integrity leave-in conditioner,weightless leave-in conditioning detangler will not leave any build-up or residue on the hair.Makes hair soft and easy to comb through.

Joico Integrity Leave-in Conditioner,weightless leave-in conditioning detangler will not leave any build-up or residue on the hair.Makes hair soft and easy to comb through.

Joico K Pak Reconstructor ,deep penetrating reconstructive treatment that rebuilds and improves the quality and structure of hair.Strengthens hair inside and out.

Joico K Pak Reconstructors ,deep penetrating reconstructive treatment that rebuilds and improves the quality and structure of hair.Strengthens hair inside and out.

Joico K Pak Reconstructors ,deep penetrating reconstructive treatment that rebuilds and improves the quality and structure of hair.Strengthens hair inside and out.

for Dry, damaged hair restores moisture to overly dry, damaged hair seals the cuticle, imparts shinem and improves manageability and elasticity.

Joico K-Pak Leave-in Protectant - This unique foaming leave-in protectant finalizes the reconstruction process by sealing the cuticle and providing a thermal and enviormental protective barrier to the hair before styling. Detangles, conditions and adds shine.

Joico K-Pak Reconstruct Split End Mender seals and prevents split ends. This featherweight formula mends split ends while protecting hair to prevent future damage. Especially designed for damaged or chemically treated hair; mends existing split ends and prevent new ones from forming. Features an exclusive dual-polymer technology that deeply penetrates porous hair ends to create an ultra durable bond. Also contains a combination of K-PAK technologies—Quadramine Complex®, Keratin Silicone Complex and Hair Protection System—ensures maximum protection and reconstruction from the cortex, locks in moisture, seals the cuticle, and delivers smoothness to the hair.

Directions: Apply to towel-dried hair, concentrating on ends, and style as usual.

K-Pak, Reconstruct Daily Conditioner - This moisture rich daily conditioner reconstructs and strengthens damaged hair. Detangles and eliminates static while leaving hair smooth, silky and shiny.

K-Pak, Reconstruct Daily Conditioner - This moisture rich daily conditioner reconstructs and strengthens damaged hair. Detangles and eliminates static while leaving hair smooth, silky and shiny.

Joico Lite,daily conditioner for all hair types.Detangles hair without making it flat.Eliminates static electricity and adds luster.

Joico Lite Conditioner for all hair types.Detangles hair without making it flat.Eliminates static electricity and adds luster.

Designed for: dry hair Benefits: This technologically advanced marine-based conditioner contains Hydramine Sea Complex, Quadramine Complex and jojoba oil to provide the ultimate in moisture replenishment for dry hair. Dry hair is revitalized and emerges hydrated, smooth and manageable with increased elasticity.

Designed for: dry hair Benefits: This technologically advanced marine-based conditioner contains Hydramine Sea Complex, Quadramine Complex and jojoba oil to provide the ultimate in moisture replenishment for dry hair. Dry hair is revitalized and emerges hydrated, smooth and manageable with increased elasticity.

Designed for: thick/coarse dry hair Benefits: This intensive moisture treatment contains Hydramine Sea Complex as well as murumuru, olive and shea butters to aid in the recovery of hair s natural elasticity while soothing the cuticle and promoting softness and shine. Thick, coarse, dry and frizzy hair emerges revitalized, moisturized and smoothed with increased elasticity. Use 2-3 times a week, alternating with Moisture Recovery Conditioner.

Designed for: fine/normal dry hair Benefits: This lightweight moisture treatment lotion contains Hydramine Sea Complex, as well as camelina, jojoba and grapeseed oils to promote elasticity and pliability. Fine, limp and normal hair textures are moisturized, strengthened and revitalized. Use 2-3 times a week, alternating with Moisture Recovery Conditioner.

Joico Moisturizer conditioner ,intensive moisture treatment creates a protective barrier,retaining essential moisture needed for dry or damaged hair. Promotes manageability.

Joico Moisturizer conditioner ,intensive moisture treatment creates a protective barrier,retaining essential moisture needed for dry or damaged hair. Promotes manageability.

Joico Moisturizer conditioner ,intensive moisture treatment creates a protective barrier,retaining essential moisture needed for dry or damaged hair. Promotes manageability.

Weightless moisture. Detangles and polishes. Repels humidity. Eliminates frizz and flyaways.

Weightless moisture. Detangles and polishes. Repels humidity. Eliminates frizz and flyaways.

Maximum moisture. Detangles and polishes. Blocks humidity. Eliminates frizz and dryness

Maximum moisture. Detangles and polishes. Blocks humidity. Eliminates frizz and dryness

Designed for: textured and naturally curly hair

Benefits: This lightweight curl-activating spray is designed to address the specific needs of textured and naturally curly hair.

Curl Activator Spray is formulated with an exclusive blend of long lasting, flexible polymers.

Achieve energetic curls that are controlled and separated, full of body and movement, and frizz-free without crunchiness.

Designed for: enhancing curl Benefits: This cream gel provides a soft, flexible hold that maintains curl definition. Resins resist humidity, while kukui nut and avocado oils add condition and shine. Achieve defined curls that are pliable, lustrous and manageable without leaving hair crunchy.

Joico Spray Glace shine enhancer.Weightless spray delivers incredible shine and luster to all hair styles.

JOI Lotion: Light-to-medium hold styling and setting lotion. Adds body to fine, limp hair while promoting shine. Adds manageability to coarse or hard-to-control hair. Excellent for blow-drying.

Joico I.C.E. GEL,maximum hold styling gel provides excellent support and control for all hair types.

Joico I.C.E. GEL,maximum hold styling gel provides excellent support and control for all hair types.

Joico JoiGel ,medium hold styling gel is an excellent all purpose styling tool.

Joico JoiGel ,medium hold styling gel is an excellent all purpose styling tool.

Formerly: I.C.E. MIST Maximum Hold Finishing Spray Designed for: firm-hold finishing Benefits: This non-aerosol, firm-holding finishing spray provides a humidity-resistant hold in any climate. UV protectants and panthenol provide shine and a barrier against the environment. Maximum hold for all hair types and styles.

Formerly: TRAVALLO Medium Hold Design and Finishing Spray Designed for: medium-hold styling and finishing Benefits: This medium-hold, non-aerosol hairspray provides flexible styling and finishing. UV protectants resist daily environmental damage. Humidity-resistant formula provides flexible styling and finishing without stiffness or flaking, in all climates.

Maximum hold finishing spray keeps styles in place all day long.Provides ultra-strong, all-day hold and superior shine. Fast-drying aerosol; never sticky or tacky. Protects against sun damage and moisture loss.

Joico JoiMist,medium hold shaping and finishing spray. Versatile fast drying spray enables easy styling. Leaves hair touchable.

Designed for: All hair types Benefits: Provides medium hold without total commitment Adds natural shine mango, pear fragrance Use: Hold 6 to 12 inches from hair. Spray over finished style to secure or spray directly onto hair and then brush to desired look. Also can be used with tools like hot rollers, straight irons or hairdryers. To scrunch, apply to towel-dried hair

K-Pack Protective Hair Spray defines styles,add moisture and helps prevent thermal damage.Protects dry damaged hair.

Designed for: fine, damaged hair Benefits: This intense leave-in reconstructive liquid protein spray offers fine hair strength, shine and support without added weight. Fine, lifeless hair has restored vitality, strength and elasticity. Clinical results show benefits equal to Deep-Penetrating Reconstructor.

Designed for: volume and thickness Benefits: This heat-activated non-aerosol styling foam increases hair s diameter, provides volume and adds slip. Hair looks and feels thicker and fuller while remaining soft and full of volume.

Joico I.C.E. Whip Mousse,Firm hold designing foam provides volume and strong hold. Excellent for naturally curly or permed hair.

K-Pack Thermal Designing Foam,meduium hold adds body and heat activated,protects dry damaged hair.

Joico Biojoba Shampoo,treatment shampoo contains biotin,inositol and jojoba oil to revitalize hair and dry scalp. Great for colored,permed or chemically damaged hair.

Joico Biojoba Shampoo,treatment shampoo contains biotin,inositol and jojoba oil to revitalize hair and dry scalp. Great for colored,permed or chemically damaged hair.

Designed for: fine, limp hair Benefits: This luxuriously rich shampoo thickens with Oat Protein Complex while gently cleansing hair. Hair looks and feels thicker and fuller and is more responsive to styling.

Joico K-Pak, Reconstruct Shampoo, for damaged hair - Developed to begin the reconstruction process, this rich formulation cleanses the hair gently while drenching it in a rich, luxurious lather. Leaves hair soft and manageable without weighing it down.

Joico K-Pak, Reconstruct Shampoo, for damaged hair - Developed to begin the reconstruction process, this rich formulation cleanses the hair gently while drenching it in a rich, luxurious lather. Leaves hair soft and manageable without weighing it down.

Joico Kerapro Shampoo,conditioning shampoo for normal to dry hair gently cleanses while enhancing your hairs moisture balance. Good for color treated hair.

Joico Kerapro Shampoo,conditioning shampoo for normal to dry hair gently cleanses while enhancing your hairs moisture balance. Good for color treated hair.

Joico Lock-In Color Endurance Shampoo,Joicos exclusive color sealant incorporates amino acids, sunscreens, anti-oxidants and melanin to help lock in and protect the beauty and vibrancy of color treated hair.

Designed for: dry hair Benefits: The first step to revitalizing dry hair. This hair-quenching shampoo provides gentle cleansing while restoring hair s moisture level. Moisture Recovery s exclusive Hydramine Sea Complex, combined with Joico s Quadramine Complex repairs and reconstructs, restores vital fluids and provides intense moisturization. Hair emerges hydrated, smooth and manageable with increased elasticity.

Designed for: dry hair Benefits: The first step to revitalizing dry hair. This hair-quenching shampoo provides gentle cleansing while restoring hair s moisture level. Moisture Recovery s exclusive Hydramine Sea Complex, combined with Joico s Quadramine Complex repairs and reconstructs, restores vital fluids and provides intense moisturization. Hair emerges hydrated, smooth and manageable with increased elasticity.

Feather-light formula. Cleanses gently. Enhances manageability. Sets the stage for a smooth finish.

Feather-light formula. Cleanses gently. Enhances manageability. Sets the stage for a smooth finish.

Luxurious formula. Cleanses and hydrates. Enhances manageability. Repairs and resurfaces. Maximum softness.

Luxurious formula. Cleanses and hydrates. Enhances manageability. Repairs and resurfaces. Maximum softness.

Joico Triage Shampoo,moisture balancing shampo for normal hair offers balanced cleansing while actively maintaining hairs natural health.

Joico Triage Shampoo,Moisture balancing shampo for normal hair offers balanced cleansing while actively maintaining hairs natural health.

Designed for: All hair types to lock out humidity, eliminate frizz and prevent the style from collapsing

Designed for: thickening Benefits: This sumptuous styling elixir dramatically transforms fine, limp strands into luxuriously thick hair with noticeably increased body and volume. Hair looks and feels thicker and fuller with more control. Use alone or with other styling/finishing products.

Joico Brilliantine, shine and defining pomade. Creates terrific separation and definition in short hair.

Designed for: Those who desire a textured, next-day hair look.

Benefits: A groundbreaking fusion of essential lipids, UVA/UVB filters and antioxidants to protect hair by shielding against ozonic and free radical damage. A technologically superior combination of lightweight polyurethane resins to deliver maximum, long-lasting flexibility to any style. An exclusive blend of low molecular weight and size proteins (MWS 150-2500) that adheres quickly and effectively to ensure maximum protection and reconstruction from cuticle to the cortex.

Designed for: All hair types to lock out humidity, eliminate frizz and prevent the style from collapsing

Formerly: HI-RISE HAIR Volume Booster Designed for: volumizing Benefits: This volume boosting spray with a directional-delivery system is applied at the roots to provide extra lift, volume, body and bounce that lasts throughout the day. Creates substantial lift and support at the roots. Leaves hair feeling natural, touchable and brushable.

Designed for: Those with short-to-mid-length hair who desire light, flexible hold and soft shine.

Designed for: Those with medium-to-thick hair who desire pliable definition.

Provides radiant shine. Seals flyaways, controls frizz.Smoothes and softens hair surface Provides instant luster and shine Tames flyaways and helps eliminate frizz Provides superior conditioning Mends split ends Over time, strengthens hair by decreasing hair damage Alcohol-free

Protects from thermal damage. Locks out humidity. Infuses silky shine. Partners with flat irons for long-lasting touchable results. Can also be used with curling irons for soft curl definition.