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--New Items
Begin Again Curl Cleanser
Begin Again Curl Conditio..
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Caviar Anti-Aging Clinica..
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Caviar Anti-Aging Clinica..
Caviar Anti-Aging Infinit..
Caviar Anti-Aging Infinit..
Caviar Anti-Aging Infinit..
Caviar Anti-Aging Moistur..
Caviar Anti-Aging Multipl..
Caviar Anti-Aging Multipl..
Caviar Anti-Aging Multipl..
Caviar Anti-Aging Multipl..
Caviar Anti-Aging Perfect..
Caviar Anti-Aging Profess..
Caviar Anti-Aging Profess..
Caviar Anti-Aging Profess..
Caviar Anti-Aging Rapid R..
Caviar Anti-Aging Repleni..
Caviar Anti-Aging Repleni..
Caviar Anti-Aging Repleni..
Caviar Anti-Aging Repleni..
Caviar Anti-Aging Repleni..
Caviar Anti-Aging Repleni..
Caviar Anti-Aging Repleni..
Caviar Anti-Aging Restruc..
Caviar Anti-Aging Restruc..
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Caviar Anti-Aging Restruc..
Caviar Anti-Aging Restruc..
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Caviar Anti-Aging Shine w..
Caviar Anti-Aging Smoothi..
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Caviar Renewing Scalp Car..
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Caviar The Moisture Trial..
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--New Items products by ALTERNA

ALTERNA --New Items

ALTERNA - Begin Again Curl Cleanser
6.8 fl oz     $33.00    

A vegan and silicone-free cleanser that gently cleanses, improves curl texture and formation, maintains curl pattern, and reduces frizz.

 
ALTERNA --New Items

ALTERNA - Begin Again Curl Cleanser
33 fl oz     $80.00    

A vegan and silicone-free cleanser that gently cleanses, improves curl texture and formation, maintains curl pattern, and reduces frizz.

 

ALTERNA --New Items

ALTERNA - Begin Again Curl Conditioner
6.8 fl oz     $33.00    

A vegan and silicone-free conditioner that hydrates, detangles, and defrizzes all textures while enhancing definition and form in curls.

 
ALTERNA --New Items

ALTERNA - Begin Again Curl Conditioner
33 fl oz     $80.00    

A vegan and silicone-free conditioner that hydrates, detangles, and defrizzes all textures while enhancing definition and form in curls.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Clinical Densifying Foam Conditioner
8.5 fl oz     $42.00    

Alterna Caviar Anti-Aging Clinical Densifying Foam Conditioner is a gentle self-foaming conditioner that infuses weightless, nourishing moisture to delicate, thinning hair for healthy body and movement.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Clinical Densifying Scalp Treatment
4.2 fl oz     $42.00    

Alterna Caviar Anti-Aging Clinical Densifying Scalp Treatment is a gentle daily leave in scalp treatment with a lightweight texture that gives the appearance of denser, fuller looking hair.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Clinical Densifying Shampoo
8.5 fl oz     $42.00    

Alterna Caviar Anti-Aging Clinical Densifying Shampoo is a gentle cleansing treatment formulated with a soothing texture to cleanse the scalp, eliminate impurities and build-up, and give the appearance of fuller, thicker hair.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Clinical Densifying Styling Mousse
5.1 fl oz     $38.00    

A lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage.​

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Infinite Color Hold Conditioner
8.5 fl oz     $40.00    

Alterna Caviar Anti-Aging Infinite Color Hold Conditioner uses Dual-Capture Complex to that minimizes color fade for lasting color vibrancy. This conditioner replenishes lost moisture, reducing color-fade and defending against the signs of aging hair.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Infinite Color Hold Conditioner
33.8 fl oz     $90.00    

Alterna Caviar Anti-Aging Infinite Color Hold Conditioner uses Dual-Capture Complex to that minimizes color fade for lasting color vibrancy. This conditioner replenishes lost moisture, reducing color-fade and defending against the signs of aging hair.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Infinite Color Hold Dual-Use Serum
1.7 fl oz     $40.00    

Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum wraps around hair strands with a lightweight veil of UV protection and moisture. It is designed to be used either during the conditioning process as a conditioning amplifier, or on damp hair as a leave-in treatment to protect color treatments and boost radiance.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Infinite Color Hold Shampoo
8.5 fl oz     $40.00    

Alterna Caviar Anti-Aging Infinite Color Hold Shampoo is a gentle cleanser that minimizes color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is proven to maintain color vibrancy and shine for 70 days, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum vs. untreated hair.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Infinite Color Hold Shampoo
33.5 fl oz     $88.00    

Alterna Caviar Anti-Aging Infinite Color Hold Shampoo is a gentle cleanser that minimizes color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is proven to maintain color vibrancy and shine for 70 days, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum vs. untreated hair.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Moisture Intensive Ceramide Capsules
0.4 fl oz     $50.00    

A potent ceramide concentrate in single-dose biodegradable capsules that hydrates, reduces breakage and strengthens hair, for softer shinier hair that is less frizzy and easier to manage. For all hair types.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Multiplying Volume Conditioner
8.5 fl oz     $40.00    

Alterna Caviar Anti-Aging Multiplying Volume Conditioner is a rich conditioner that helps seal in moisture, give long lasting body and lightweight moisture. Formulated with Alterna s signature caviar extract and volume-building Marine Plumping Complex, this formula helps fine, limp hair have fullness, body and lightweight volume while retaining hair s moisture. Regimen is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy vs. untreated hair.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Multiplying Volume Conditioner
16.5 fl oz     $61.00    

Alterna Caviar Anti-Aging Multiplying Volume Conditioner is a rich conditioner that helps seal in moisture, give long lasting body and lightweight moisture. Formulated with Alterna s signature caviar extract and volume-building Marine Plumping Complex, this formula helps fine, limp hair have fullness, body and lightweight volume while retaining hair s moisture. Regimen is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy vs. untreated hair.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Multiplying Volume Conditioner
33.8 fl oz     $90.00    

Alterna Caviar Anti-Aging Multiplying Volume Conditioner is a rich conditioner that helps seal in moisture, give long lasting body and lightweight moisture. Formulated with Alterna s signature caviar extract and volume-building Marine Plumping Complex, this formula helps fine, limp hair have fullness, body and lightweight volume while retaining hair s moisture. Regimen is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy vs. untreated hair.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Multiplying Volume Shampoo
8.5 fl oz     $40.00    

Alterna Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing. Formulated with Alterna's signature caviar extract and volume-building Marine Plumping Complex, this formula helps fine, limp hair have renewed fullness and lightweight volume while retaining moisture and sheen. Regimen is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy vs. untreated hair.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Multiplying Volume Shampoo
16 fl oz     $60.00    

Alterna Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing. Formulated with Alterna s signature caviar extract and volume-building Marine Plumping Complex, this formula helps fine, limp hair have renewed fullness and lightweight volume while retaining moisture and sheen. Regimen is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy vs. untreated hair.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Multiplying Volume Shampoo
33.8 fl oz     $88.00    

Alterna Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing. Formulated with Alterna s signature caviar extract and volume-building Marine Plumping Complex, this formula helps fine, limp hair have renewed fullness and lightweight volume while retaining moisture and sheen. Regimen is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy vs. untreated hair.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Multiplying Volume Styling Mist
5.0 fl oz     $33.00    

Alterna Caviar Anti-Aging Multiplying Volume Styling Mist is a multi-tasking treatment styler that nourishes, replenishes and preserves the health of hair strands, while delivering more fullness and volume. This styling multi-tasker, formulated with Alterna s signature Caviar Extract and volume building Marine Plumping Complex, helps create lasting touchably soft volume from the roots to the ends. The formula leaves hair looking and feeling healthy while instantly delivering more fullness and volume vs untreated hair, when used as a regimen with the Caviar Anti-Aging Multiplying Volume Shampoo and Conditioner.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Multiplying Volume Styling Mousse
8.2 oz     $36.00    

Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse is a lightweight styler that is proven to thicken and strengthen your hair. This body building formula adds big volume and just the right amount of texture to hair, to create the perfect voluminous style. Formulated with Alterna s signature Caviar Extract and our volume building Marine Plumping Complex, this formula helps strengthen hair to restore its natural thickness and reduce breakage. This formula plumps up and lifts hair for structure without stiffness or stickiness. Proven to provide hair with added volume vs. untreated hair.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Perfect Texture Spray
6.5 oz     $35.00    

A non-flaky texturizer that provides lightweight hold, adds body and volume to the hair, and creates 42% more volume.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Professional Styling High Hold Finish Spray
7.4 fl oz     $28.00    

The Alterna Caviar Anti-Aging Professional Styling High Hold Finishing Spray is a dry and lightweight, touchable high hold hair spray. Lasting hold for elegant styles. Strong hold, dry touch. Free from stiffness, stickiness or flaking. Hold level 5.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Professional Styling Perfect Iron Spray
4.2 fl oz     $35.00    

The Caviar Anti-Aging Professional Styling Perfect Iron Spray is a heat-activated styling spray that protects hair from hot tools. Protects hair up to 450º F. Hold level 1.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Professional Styling Rapid Blowout Balm
5.0 fl oz     $35.00    

The Alterna Caviar Anti-Aging Professional Styling Rapid Blowout Balm is a silky blowout balm with heat protection that smooths seamlessly through the hair, speeding up blow-dry time and providing shine.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Rapid Repair Spray
4.2 fl oz     $38.00    

A lightweight shine spray that creates silky-feeling hair, adds buildable, high shine, tames frizz, provides humidity resistance, and nourishes strands.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture CC Cream
3.4 fl oz     $34.00    

Alterna Caviar Anti-Aging Replenishing Moisture CC Cream is a leave-in hair treatment and styling cream that benefits hair in 10 different ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV color protection, manageability, and strength. This 10-in-one primer can be used alone or as a foundation for the layering of other styling products. Formulated with Alterna s signature Caviar Extract and Sea Silk, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair become dry, brittle, and more prone to breakage. Proven to provide moisture, smoothness, shine, manageability, thermal protection up to 450º F and reduce hair breakage more than 98%.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture CC Cream
5.1 fl oz     $50.00    

Alterna Caviar Anti-Aging Replenishing Moisture CC Cream is a leave-in hair treatment and styling cream that benefits hair in 10 different ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV color protection, manageability, and strength. This 10-in-one primer can be used alone or as a foundation for the layering of other styling products. Formulated with Alterna s signature Caviar Extract and Sea Silk, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair become dry, brittle, and more prone to breakage. Proven to provide moisture, smoothness, shine, manageability, thermal protection up to 450º F and reduce hair breakage more than 98%.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture Conditioner
8.5 fl oz     $40.00    

Caviar Anti-Aging Replenishing Moisture Conditioner transforms brittle, dull hair into strong, healthy, younger-looking hair. Formulated with Seasilk technology that repairs, moisturizes and nourishes hair, and Photozyme Complex that protects hair from damage. Incorporates Alterna s Age-Control Complex that includes caviar extract, vitamin C and cytokines to reduce the effects of aging and help stimulate protein production.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture Conditioner
16 fl oz     $60.00    

Caviar Anti-Aging Replenishing Moisture Conditioner transforms brittle, dull hair into strong, healthy, younger-looking hair. Formulated with Seasilk technology that repairs, moisturizes and nourishes hair, and Photozyme Complex that protects hair from damage. Incorporates Alterna s Age-Control Complex that includes caviar extract, vitamin C and cytokines to reduce the effects of aging and help stimulate protein production.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture Conditioner
33.8 fl oz     $90.00    

Caviar Anti-Aging Replenishing Moisture Conditioner transforms brittle, dull hair into strong, healthy, younger-looking hair. Formulated with Seasilk technology that repairs, moisturizes and nourishes hair, and Photozyme Complex that protects hair from damage. Incorporates Alterna s Age-Control Complex that includes caviar extract, vitamin C and cytokines to reduce the effects of aging and help stimulate protein production.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture Conditioner
67.6 fl oz     $124.00    

Caviar Anti-Aging Replenishing Moisture Conditioner transforms brittle, dull hair into strong, healthy, younger-looking hair. Formulated with Seasilk technology that repairs, moisturizes and nourishes hair, and Photozyme Complex that protects hair from damage. Incorporates Alterna s Age-Control Complex that includes caviar extract, vitamin C and cytokines to reduce the effects of aging and help stimulate protein production.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk
5.0 fl oz     $35.00    

Alterna Caviar Anti-Aging Replenishing Leave-in Conditioning Milk is a nourishing leave-in conditioner specially formulated for aging hair using the same proven ingredients and technologies as Alterna s top-selling Caviar Replenishing Moisture Shampoo and Conditioner. The ultra nourishing formula leaves dry hair soft, silky, and smooth.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee
3.4 fl oz     $33.00    

Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee is a transformative gelee that provides instant smooth perfection on all hair types. This lightweight surge of hydration conditions the hair, smoothing unwanted frizz and providing light definition with high shine. Use this versatile formula on wet hair before air drying or heat styling, or on dry hair for instant perfection.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture Masque
5.7 oz     $50.00    

Alterna Caviar Anti-Aging Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated with Alterna s signature Caviar Extract and Sea Silk, the formula is ideal for effectively revitalizing and reconstructing over-processed hair, while maintaining hair s essential moisture balance.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture Masque
16.5 oz     $92.00    

Alterna Caviar Anti-Aging Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated with Alterna s signature Caviar Extract and Sea Silk, the formula is ideal for effectively revitalizing and reconstructing over-processed hair, while maintaining hair s essential moisture balance.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture Priming Leave-in Conditioner
5.0 fl oz     $35.00    

Alterna Caviar Anti-Aging Replenishing Moisture Priming Leave-in Conditioner is a lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex, to detangle & prime fine, dry hair, providing heat protection & a barrier to humidity for frizz control & style retention. Hair is left moisturized, manageable healthy, without added weight.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture Shampoo
8.5 fl oz     $40.00    

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna s Age-Control Complex that includes caviar extract, vitamin C and cytokines for stronger, healthier, younger looking hair.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture Shampoo
16.5 fl oz     $60.00    

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna s Age-Control Complex that includes caviar extract, vitamin C and cytokines for stronger, healthier, younger looking hair.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture Shampoo
33.8 fl oz     $88.00    

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna s Age-Control Complex that includes caviar extract, vitamin C and cytokines for stronger, healthier, younger looking hair.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Replenishing Moisture Shampoo
67.6 fl oz     $122.00    

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna s Age-Control Complex that includes caviar extract, vitamin C and cytokines for stronger, healthier, younger looking hair.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Restructuring Bond Repair 3-In-1 Sealing Serum
1.7     $42.00    

Alterna Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum is designed to be a proactive and reactive powerhouse for damaged and aging hair. The triple-action concentrated formula consists of a biomimetic amino acid/lipid blend that imitates those naturally found in hair to help seal, repair and protect strands at their core. Formulated with Caviar Bond Enforcing Technology, this serum intuitively targets and seals cracks and fissures in the hair surface to instantly transform hair. Proven to significantly smooth hair while reducing breakage and split ends more than 99%*. * vs. untreated hair.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Restructuring Bond Repair Conditioner
8.5 fl oz     $40.00    

Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner is a moisturizing reparative conditioner that protects and repairs damaged hair, mends split ends, reduces frizz and makes hair smooth and soft.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Restructuring Bond Repair Conditioner
16.5 fl oz     $60.00    

Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner is a moisturizing reparative conditioner that protects and repairs damaged hair, mends split ends, reduces frizz and makes hair smooth and soft.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Restructuring Bond Repair Conditioner
33.8 fl oz     $90.00    

Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner is a moisturizing reparative conditioner that protects and repairs damaged hair, mends split ends, reduces frizz and makes hair smooth and soft.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Restructuring Bond Repair Intensive Leave-In Treatment Masque
1.7 fl oz     $55.00    

A leave in treatment masque that strengthens hair, reduces and prevents breakage, increases and maintains adds smoothness even after repeated washes, and significantly improves shine for hair that looks healthy.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Restructuring Bond Repair Leave-in Heat Protection Spray
4.2 fl oz     $34.00    

The Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-in Heat Protection Spray is a vitamin-enriched treatment spray with Caviar Bond Enforcing Technology that protects strands from heat while strengthening and smoothing hair. It creates a protective barrier, preventing breakage, split ends and frizz for hair that is soft, manageable and style-ready. Caviar Restructuring Bond Repair Leave-in Heat Protection Spray is proven to help strengthen and shield hair while protecting hair from thermal damage up to 450º F and reducing breakage and split ends more than 99%.* *vs. untreated hair.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Restructuring Bond Repair Leave-in Overnight Serum
3.4 fl oz     $44.00    

Get the most from your beauty sleep. This hair-repairing and protective formula with Caviar Bond Enforcing Technology restores hair when it needs it most-at night when hair is recovering from daytime aggressors. This overnight transforming treatment smooths hair cuticles, restoring hair to its healthiest look and feel, so you wake up to transformed tresses. Proven to help repair, reconstruct, and rebuild hair while reducing breakage and split ends more than 99% while you sleep.* * vs. untreated hair.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Restructuring Bond Repair Leave-in Protein Cream
5.1 fl oz     $40.00    

Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-in Protein Cream with Caviar Bond Enforcing Technology deeply penetrates to support the building blocks of hair-restoring and rebuilding dry, brittle strands and a coarse surface damaged by chemical treatment, heat styling, intrinsic aging and environmental aggressors. This nourishing treatment is formulated with hydrolyzed keratin and bio-identical peptides to help rebuild your hair s resiliency, adding hydration and manageability to unruly, coarse, damaged hair without weighing it down.<

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Restructuring Bond Repair Masque
5.7 oz     $35.00    

Alterna Caviar Anti-Aging Bond Repair Masque is a deeply moisturizing reparative treatment masque that repairs damaged hair, mends split ends, prevents breakage, and leaves hair healthier, shinier, softer, and less frizzy.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Restructuring Bond Repair Masque Refill
5.7 oz     $46.00    

Alterna Caviar Anti-Aging Bond Repair Masque is a deeply moisturizing reparative treatment masque that repairs damaged hair, mends split ends, prevents breakage, and leaves hair healthier, shinier, softer, and less frizzy.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Restructuring Bond Repair Shampoo
8.5 fl oz     $40.00    

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna's Age-Control Complex that includes caviar extract, vitamin C and cytokines for stronger, healthier, younger looking hair.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Restructuring Bond Repair Shampoo
16.5 fl oz     $60.00    

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna s Age-Control Complex that includes caviar extract, vitamin C and cytokines for stronger, healthier, younger looking hair.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Restructuring Bond Repair Shampoo
33.8 fl oz     $88.00    

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna s Age-Control Complex that includes caviar extract, vitamin C and cytokines for stronger, healthier, younger looking hair.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Shine with Moisture Trio
18 oz     $28.00    

Moisture Shampoo: A luxurious cleanser that restores and hydrates dry hair. Moisture Conditioner: A lipid rich conditioner that nourishes and hydrates. Moisture CC Cream: A 10-in-1 complete correction leave-in designed to address both treatment and styling concerns. Caviar Anti-Aging Shine with Moisture Trio Includes: (1) Caviar Anti-Aging Replenishing Moisture Shampoo - 8.5 fl. oz. (1) Caviar Anti-Aging Replenishing Moisture Conditioner - 8.5 fl. oz. (1) Caviar Anti-Aging Replenishing Moisture CC Cream - .85 fl. oz.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter
5.1 fl oz     $40.00    

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep strands smooth and soft with less frizz for up to 72 hours.* Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness & dullness. A nourishing blend of Abyssinian, Camellia & Avocado Oils help to condition and smooth hair, restoring its strength & luster. Hair is left smooth and bouncy, without a greasy residue. Proven to reduce blow dry time by 40%** and provide heat protection up to 450º F.**

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Smoothing Anti-Frizz Conditioner
8.5 fl oz     $40.00    

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep strands smooth, soft with less frizz for up to 72 hours.* Alterna s Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness & dullness. A nourishing blend of Abyssinian, Camellia & Avocado oils help to condition and smooth hair, restoring its strength & luster. *Based on a study, with use of Shampoo, Conditioner & Blowout Butter

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Smoothing Anti-Frizz Conditioner
16 fl oz     $61.00    

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep strands smooth, soft with less frizz for up to 72 hours.* Alterna s Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness & dullness. A nourishing blend of Abyssinian, Camellia & Avocado oils help to condition and smooth hair, restoring its strength & luster. *Based on a study, with use of Shampoo, Conditioner & Blowout Butter

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Smoothing Anti-Frizz Conditioner
33.8 fl oz     $90.00    

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep strands smooth, soft with less frizz for up to 72 hours.* Alterna s Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness & dullness. A nourishing blend of Abyssinian, Camellia & Avocado oils help to condition and smooth hair, restoring its strength & luster. *Based on a study, with use of Shampoo, Conditioner & Blowout Butter

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Smoothing Anti-Frizz Dry Oil Mist
5.0 fl oz     $38.00    

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Dry Oil Mist is a lightweight mist that instantly adds shine while taming frizz and flyaways, leaving hair soft and silky smooth. Alterna s Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D, help visibly improve the signs of aging hair: manageability, breakage, dryness & dullness. A nourishing blend of Abyssinian, Camellia & Avocado Oils help to condition and smooth hair, restoring its strength & luster. Hair is left smooth and bouncy, without a greasy residue. Proven to control frizz up to 8 hours and reduce breakage by 93% with 450º F heat protection.* *Based on a study vs. untreated hair.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil
1.7 fl oz     $42.00    

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil is a powerful treatment that combats dry and brittle hair and smooths the hair shaft while adding intense shine. It leaves hair lustrously shiny, smooth, and silky-soft. Alterna s Caviar extract, rich in omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness & dullness. A nourishing blend of Abyssinian, Camellia & Avocado OIls help to condition and smooth hair, restoring its strength & luster. Hair is left smooth and bouncy, without a greasy residue. Proven to control frizz up to 72 hours, improve overall condition of the hair by 80% and increase shine by 250% * *Based on a study vs. untreated hair.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Smoothing Anti-Frizz Shampoo
8.5 fl oz     $40.00    

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Shampoo is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep strands smooth and soft with less frizz for up to 72 hours.* Alterna s Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness & dullness. A nourishing blend of Abyssinian, Camellia & Avocado oils help to condition and smooth hair, restoring its strength & luster.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Smoothing Anti-Frizz Shampoo
16 fl oz     $60.00    

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Shampoo is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep strands smooth and soft with less frizz for up to 72 hours.* Alterna s Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness & dullness. A nourishing blend of Abyssinian, Camellia & Avocado oils help to condition and smooth hair, restoring its strength & luster.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Smoothing Anti-Frizz Shampoo
33.8 fl oz     $88.00    

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Shampoo is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep strands smooth and soft with less frizz for up to 72 hours.* Alterna s Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness & dullness. A nourishing blend of Abyssinian, Camellia & Avocado oils help to condition and smooth hair, restoring its strength & luster.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Universal Heat Styling Spray
4.2 fl oz     $40.00    

A multi-use styling spray designed for both wet & dry hair to reduce frizz, provide an easier blowout, detangle hair, and provide heat protection up to 450°F/232°.

 

ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Working Hairspray
7.4 fl oz     $30.00    

A buildable to strong hold hairspray that feels non-sticky while maintaining hair’s natural shine.

 
ALTERNA --New Items

ALTERNA - Caviar Anti-Aging Working Hairspray
15.5 fl oz     $44.00    

A buildable to strong hold hairspray that feels non-sticky while maintaining hair’s natural shine.

 

ALTERNA --New Items

ALTERNA - Caviar Moisture Intro
KIT     $480.00    

Caviar Moisture Intro Includes: (2) Caviar Anti-Aging Replenishing Moisture Shampoo - 8.5 fl. oz. (2) Caviar Anti-Aging Replenishing Moisture Conditioner - 8.5 fl. oz. (2) Caviar Anti-Aging Replenishing Moisture Masque - 5.7 fl. oz. (2) Caviar Anti-Aging Replenishing Moisture CC Cream - 3.4 fl. oz. (2) Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee - 3.4 fl. oz. (2) Caviar Anti-Aging Replenishing Moisture Priming Leave-in Conditioner - 5 fl. oz. (2) Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk - 5 fl. oz. (1) Caviar Anti-Aging Replenishing Moisture Shampoo - 33.8 fl. oz. (1) Caviar Anti-Aging Replenishing Moisture Conditioner - 33.8 fl. oz. (6) Caviar Anti-Aging Replenishing Moisture Shampoo - 1.35 fl. oz. (6) Caviar Anti-Aging Replenishing Moisture Conditioner - 1.35 fl. oz. (6) Caviar Anti-Aging Replenishing Moisture CC Cream - .85 fl. oz. (2) Why Alterna Brochures (2) Marketing Brochures

 
ALTERNA --New Items

ALTERNA - Caviar Renewing Scalp Care Hemp Leave-On Treatment
2.5 fl oz     $52.00    

A clinically tested lightweight and fast absorbing vegan scalp treatment that leaves the scalp moisturized and feeling calm, soothed and less dry.

 

ALTERNA --New Items

ALTERNA - Caviar Renewing Scalp Care Peppermint Leave-On Treatment
2.5 fl oz     $52.00    

A clinically tested lightweight and fast absorbing vegan scalp treatment that leaves the scalp feeling moisturized and less dry.

 
ALTERNA --New Items

ALTERNA - Caviar Renewing Scalp Care Scrub To Foam
6 fl oz     $52.00    

A clinically tested transformative vegan scalp exfoliator and shampoo that gently cleanses and exfoliates the hair and scalp, removing build up, leaving the scalp feeling calm, soothed and hydrated.

 

ALTERNA --New Items

ALTERNA - Caviar The Moisture Trial Kit
KIT     $6.00    

Infuse your moisture-starved locks with outstanding manageability, shine and texture to achieve a youthful and healthy look. Best for dry and brittle hair.

 
ALTERNA --New Items

ALTERNA - Caviar The Repair Rituals Kit
20     $18.00    

Easily re-bond, rebuild and seal the hair cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%, thanks to our exclusive Caviar Bond Enforcing Technology. Best for weak or damaged hair.

 

ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Another Day Dry Shampoo
5 oz     $33.00    

My Hair. My Canvas. Another Day Dry Shampoo is a vegan, translucent dry shampoo that cleanses hair by absorbing oil without drying out your hair.

 
ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Any Way Texture Spray
5 fl oz     $32.00    

Alterna s My Hair. My Canvas. Any Way Texture Spray is a vegan, texturizing spray that provides volume, high hold & humidity resistance up to 24-hours without drying out your hair.

 

ALTERNA --New Items

ALTERNA - My Hair. My Canvas. City Slay Shielding Hairspray
7.4 fl oz     $32.00    

Alterna s My Hair. My Canvas. City Slay Shielding Hairspray is a vegan, buildable, flexible-hold hairspray that helps provide humidity & heat protection up to 450º F.

 
ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Cool Hydrations Nourishing Masque
6 fl oz     $40.00    

Alterna s My Hair. My Canvas. Cool Hydrations Nourishing Masque is a vegan moisturizing masque that provides deep hydration for replenished strands, reduces breakage, frizz and static, and improves the overall look and feel of hair.

 

ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Easy Does It Air-Dry Balm
3.4 fl oz     $33.00    

Alterna s My Hair. My Canvas. Easy Does It Air-Dry Balm is a lightweight, frizz-control vegan balm that helps enhance natural styles without heat application.

 
ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Glow Crazy Shine Booster
1.7 fl oz     $33.00    

Alterna s My Hair. My Canvas. Glow Crazy Shine Booster is a high-concentrate, vegan jelly booster developed to add incredible amounts of shine lasting up to 10 washes & maintain overall moisture, smoothness and manageability of hair.

 

ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Glow For It Universal Gloss
2.5 fl oz     $30.00    

Alterna s My Hair. My Canvas. Glow For It Universal Gloss is a vegan lightweight, multitasking gloss that helps recondition & seal the hair, controls frizz & increases shine, while protecting against both pollutants* & heat protection up to 450º F.

 
ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Hello Bounce. Good-bye Frizz. Kit
KIT     $20.00    

My Hair. My Canvas. Begin Again Curl Cleanser: A vegan and silicone-free cleanser that gently cleanses, improves curl texture and formation, maintains curl pattern, and reduces frizz. My Hair. My Canvas. More Butter Masque: A vegan and silicone-free masque that nourishes all textures, reduces frizz, and enhances waves, curls, and coils with long-lasting bounce and shine. My Hair. My Canvas. My Way Curl Defining Gel: A vegan and silicone-free curl defining gel that is non-greasy and non-flaking, providing a soft but flexible hold, and humidity resistance for up to 72 hours.

 

ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Jelly Fix Repair Booster
1.7 fl oz     $33.00    

Alterna s My Hair. My Canvas. Jelly Fix Repair Booster is a high-concentrate, vegan jelly booster that will help repair the hair from the detrimental effects of pollution by preventing breakage, improving manageability & maintaining natural smoothness and shine.

 
ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Loosen Up Curl Elongator
5.0 fl oz     $35.00    

A vegan and silicone-free curl elongator that will lengthen curls with initial use and help maintain curl pattern.

 

ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Me Time Everyday Conditioner
8.5 fl oz     $32.00    

My Hair. My Canvas. Me Time Everyday Conditioner is a gentle vegan moisturizing conditioner that enhances shine, adds smoothness & improves manageability.

 
ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Me Time Everyday Conditioner
33.8 fl oz     $64.00    

My Hair. My Canvas. Me Time Everyday Conditioner is a gentle vegan moisturizing conditioner that enhances shine, adds smoothness & improves manageability.

 

ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Me Time Everyday Shampoo
8.5 fl oz     $32.00    

Alterna s My Hair. My Canvas. Me Time Everyday Shampoo is a gentle, vegan, moisturizing shampoo that enhances shine, adds smoothness & improves manageability.

 
ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Me Time Everyday Shampoo
33.8 fl oz     $64.00    

Alterna s My Hair. My Canvas. Me Time Everyday Shampoo is a gentle, vegan, moisturizing shampoo that enhances shine, adds smoothness & improves manageability.

 

ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Meltaway No-Rinse Micellar Cleanser
3.4 fl oz     $33.00    

Alterna s My Hair. My Canvas. MeltAway No-Rinse Micellar Cleanser is a vegan, fast drying, creme-to-powder, no-rinse cleanser that uses Micellar technology to trap oil and sweat from the hair, allowing you to easily brush it away, for hair that feels shower clean. Our innovative micellar formula cleanses hair, leaves strands smooth, soft, and shiny, protects against pollutants*, and leaves no residue whatsoever. *laboratory tested pollution particles.

 
ALTERNA --New Items

ALTERNA - My Hair. My Canvas. More Butter Masque
6 fl oz     $42.00    

A vegan and silicone-free masque that nourishes all textures, reduces frizz, and enhances waves, curls, and coils with long-lasting bounce and shine.

 

ALTERNA --New Items

ALTERNA - My Hair. My Canvas. More to Love Bodifying Shampoo
8.5 fl oz     $32.00    

Alterna s My Hair. My Canvas. More To Love Bodifying Shampoo is a vegan body enhancing shampoo that creates a foundation of fullness, texture & movement without drying hair.

 
ALTERNA --New Items

ALTERNA - My Hair. My Canvas. More to Love Bodifying Shampoo
33.8 fl oz     $64.00    

Alterna s My Hair. My Canvas. More To Love Bodifying Shampoo is a vegan body enhancing shampoo that creates a foundation of fullness, texture & movement without drying hair.

 

ALTERNA --New Items

ALTERNA - My Hair. My Canvas. More to Love Conditioner
8.5 fl oz     $32.00    

Alterna s My Hair. My Canvas. More To Love Bodifying Conditioner is a vegan body enhancing conditioner that creates a foundation of fullness, texture & movement, without drying hair.

 
ALTERNA --New Items

ALTERNA - My Hair. My Canvas. My Way Curl Defining Gel
5.0 fl oz     $33.00    

A vegan and silicone-free curl defining gel that is non-greasy and non-flaking, providing a soft but flexible hold, and humidity resistance for up to 72 hours.

 

ALTERNA --New Items

ALTERNA - My Hair. My Canvas. New Beginnings Exfoliating Cleanser
6.7 fl oz     $35.00    

Alterna s My Hair. My Canvas. New Beginnings Exfoliating Cleanser is a mild, vegan exfoliating cleanser that gently removes impurities & build-up from the hair, without stripping color.

 
ALTERNA --New Items

ALTERNA - My Hair. My Canvas. New Beginnings Exfoliating Cleanser
33.8 fl oz     $74.00    

Alterna s My Hair. My Canvas. New Beginnings Exfoliating Cleanser is a mild, vegan exfoliating cleanser that gently removes impurities & build-up from the hair, without stripping color.

 

ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Shine On Defining Foam
5 fl oz     $32.00    

Alterna's My Hair. My Canvas. Shine On Defining Foam is a vegan, shine enhancing foam that creates added radiance, smoothness & manageability to heat- or air-dried styles.

 
ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Shining Seas Styling Trio
16 oz     $16.00    

My Hair. My Canvas. Soaring High Volumizing Blowout Mist: Alterna s My Hair. My Canvas. Soaring High Volumizing Blowout Mist is vegan, volumizing blowout mist that provides up to 72-hours of humidity protection and heat protection up to 450º F. My Hair. My Canvas. Glow For It Universal Gloss: Alterna s My Hair. My Canvas. Glow For It Universal Gloss is a vegan lightweight, multitasking gloss that helps recondition & seal the hair, controls frizz & increases shine, while protecting against both pollutants & heat protection up to 450º F. My Hair. My Canvas. City Slay Shielding Hairspray: Alterna s My Hair. My Canvas. City Slay Shielding Hairspray is a vegan, buildable, flexible-hold hairspray that helps provide humidity & heat protection up to 450º F.

 

ALTERNA --New Items

ALTERNA - My Hair. My Canvas. Soaring High Volumizing Blowout Mist
5 fl oz     $32.00    

Alterna s My Hair. My Canvas. Soaring High Volumizing Blowout Mist is vegan, volumizing blowout mist that provides up to 72-hours of humidity protection and heat protection up to 450º F.

 
 
 
 
 
 


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